I was rather amused by the headline of today’s The Star newspaper. The loan sharks are slashing their interest rates due to stiff competition from banks and pawnshops.

This is why the Ah Longs are getting desperate and they are moving into creative advertising. I’ve recently posted 2 story about Ah Longs. You can read about their unofficial involvement with FIFA during the World Cup and how they are giving out free money to the public.

Here’s a quote from The Star Online.

Another Ah Long from Seri Setia, Petaling Jaya, who wished to be identified as Tommy, said loan sharks also had to be more aggressive in advertising their services.