WeChat, a leading mobile communication application announced today that it has surpassed 100 million registered users outside of Mainland China. Since its international debut, WeChat has been well received in Asia, quickly becoming the most popular mobile social app in Hong Kong, India, Indonesia and Malaysia across multiple smartphone OS platforms, where the user base has recently gained tremendous growth.
Several key initiatives including the WeChat 5.0 upgrade and the global Lionel Messi advertising campaign have piqued the interest of audiences worldwide. WeChat has also overtaken WhatsApp as the most popular mobile messaging app and currently the fifth most used smartphone app worldwide.
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WeChat is an innovative mobile social communications application designed for smartphone users. WeChat is free for download from app stores running on Android, BlackBerry, iOS, Symbian and Windows Phone operating systems*. With over 100 million registered user accounts worldwide, it is the most downloaded mobile social app in many markets.
WeChat users can add friends via a wide range of innovative actions and methods, including scanning QR codes, connecting users’ phone books and activating location-based functions such as “Hold Together”, “People Nearby” and “Shake”. The platform enhances social interaction by supporting exchanging of text, voice and video, stickers, and photos with their friends over data networks or under Wi-Fi environments. Users can choose to communicate one-on-one, or within their closed social network through “Moments”.
WeChat also comes with comprehensive privacy setting functions, which enables user to tailor their security level as needed.
For more details and application download, please visit www.wechat.com