WeChat, currently the number one mobile social communication application in the country, today announces their partnership with Chatime, the top lifestyle tea provider in Malaysia. In celebration of this strategic partnership, WeChat users will get an opportunity to redeem and purchase 1 million cups of Chatime through digital coupons made available via the WeChat platform.
WeChat offers brands the opportunity to engage their users and also reward them with unique and exclusive promotion. It is reported that the 1 million cups of Chatime is worth over RM6 million. This collaboration is not only to enhance connectivity and interaction of WeChat users but also to reward them.
Chatime Malaysia now has an ‘Official Account’ on WeChat. Chatime strives to be in line with many new advancement in technology, shifting gear and going beyond social media reach out to our existing and communication apps for fast, easy and usually free communication with their friends and loved ones. In 2010, Chatime Malaysia boomed into the beverage industry in Malaysia thanks to effective use of the social media platforms.
From today until 27 October 2013, WeChat users will be able to purchase and enjoy their second cup of Chatime at RM1 with every purchase of a normal priced beverage. In order to redeem this exclusive promotion, they would need to simply present the voucher on their phone upon ordering at any Chatime outlets in Malaysia.
Photo Caption: (from L to R) Lisa Surihani (WeChat Ambassador), Bryan Loo (MD of Chatime Malaysia), Louis Song (Country Manager – Tencent) & Shaheizy Sam (WeChat Ambassador) posing for photo opportunity during the celebration launch and Chatime HQ.
Photo credit: Cik Lily Putih